Boost sales & clear out stale inventory with an all SKU PPC campaign
A great way to boost your sales & clear out slower moving inventory is to launch an automatic all SKU PPC campaign on Amazon. This is also a great way to help re-rank some inventory that has been out of stock for a while.
Here's a step-by-step guide on how to get started:
Log in to your Amazon Seller Central account and navigate to the "Advertising" tab. Then, click on "Campaign Manager."
Click the blue "Create Campaign" button and choose the "Sponsored Products" option.
To add all of your products to the campaign, click the blue "Add all on this page" hyperlink under the "Products" box. Repeat this step until all of your products have been added.
Under the "Targeting" header, select the "Automatic" option.
Set your bid amount. This is the maximum amount that you are willing to pay Amazon per click. If you're not sure what to set it at, try starting with a low bid of around 5 cents and adjust it up or down as needed.
Choose your campaign bidding strategy. Some people find that "Dynamic bids - up and down" works best.
Set your start date and end date (if desired) or leave the end date blank if you want the campaign to run continuously.
Set your daily budget, which is the maximum amount that Amazon will charge you for the campaign. A good starting point is around $5 per day, and you can increase it over time as you see how well it's working for you.
If you're not selling products in other countries, be sure to turn off the "Launch additional campaigns in other countries" option.
Click "Launch Campaign" and your campaign will be set up. It may take a few minutes to a few hours for it to fully activate. After about 24 hours, you should start to see the results of your campaign.
In conclusion, setting up an automatic all SKU PPC campaign on Amazon is a great way to increase sales and move slower-moving inventory. By following the steps outlined above, you can easily launch your own PPC campaign and start seeing results in as little as 24 hours. Don't forget to regularly monitor and adjust your campaign to ensure that you are getting the best return on investment.
Happy selling!
